Yachting Australia & Audi
Yachting Australia and Audi have announced a new partnership to assist the luxury German carmaker to forge closer links with the sailing community throughout Australia.
Audi has had a long association with sailing in Australia, supporting several high profile events around the nation, including Audi Hamilton Island Race Week. For 2012 and beyond, the brand will shift its focus, favouring a grass roots approach that connects it more closely with individual sailors, by becoming a Corporate Partner of Yachting Australia.
The relationship between Yachting Australia and Audi goes back to 2006 through Audi’s sponsorship of the IRC Australian Championship and the Australian Sailing Team.
Yachting Australia CEO Phil Jones welcomed Audi as a Corporate Partner of the organisation and said that he is looking forward to working with Audi in the coming years.
“In recent years Yachting Australia and Audi have worked closely together on a range of initiatives including the IRC Australian Championships and the Australian Sailing Team and we look forward to continuing this partnership into the future,” said Jones.
“Audi has been a strong supporter of sailing in this country for some time now and in the coming years Yachting Australia will be working to help Audi forge closer links with the Australian sailing community through a range of initiatives,” he said.
Audi’s managing director, Uwe Hagen says the company has chosen to step back from some of the larger event sponsorships, and instead focus more on supporting the community as a whole, in more personal ways. The partnership with Yachting Australia is the ideal approach to secure this close tie.
“Audi’s support of sailing remains strong in Australia, however we want to connect with all sailors throughout the country, rather than only focussing on events. We are keen to get in closer touch with sailors throughout the community, and are also supporting our national network of dealers to get closely involved with their local sailing clubs as part of this new direction,” Mr Hagen said.
As a Corporate Partner of Yachting Australia, the Audi logo will feature on all Yachting Australia silver and gold cards and feature prominently on the association’s website and all collateral.